Visitor Economy

The visitor economy sector in Greater Lincolnshire is rich and varied, with high-quality provision encompassing city, coastal and countryside destinations. Over 50 miles of glorious coastline are celebrated, as well as an area of outstanding natural beauty and hundreds of visitor attractions.

Greater Lincolnshire’s visitor economy is currently estimated to be worth over £2.39bn per annum, supporting at least 30,000 full time equivalent jobs, and post-pandemic, the future growth potential both short- and long-term looks very promising.

Home to the Lincoln Cathedral, Lincoln Castle, the Red Arrows and the Lincolnshire Wolds, as well as the vibrant coastal resorts of Cleethorpes, Mablethorpe and Skegness – the UK’s fourth most popular holiday resort – the area has a rich heritage, cultural and leisure offer.

The GAIN projects support for the visitor economy sector is varied, assisting with everything from marketing, growth strategy, accountancy issues, human resources, as well as streamlining systems and procedures, with a diversity of clients ranging from petting zoos to heritage landmarks. The challenges facing the sector post-pandemic are certainly some of the toughest in living memory, but the sector is poised to rise to new heights, particularly with the prospect of a large increase in the domestic market for “Staycations”.