Health and Social Care

Our growing and ageing population and dispersed towns and villages are driving opportunities for economic growth in Greater Lincolnshire’s health and care sector, which currently employs 58,000 people and is worth £2bn per annum to our economy.

There are many opportunities which include developing and embedding innovation across the NHS, through the social care sector and a range of third sector services rising to meet the demands of individuals seeking their alternative methods of care and treatments.

Overall, the Greater Lincolnshire population is set to grow by 6% between now and 2025, in line with the national rate of growth. The health and care sector is already an important element of our local economy. The Greater Lincolnshire Local Enterprise Partnership sees our ageing community as an opportunity rather than a problem, therefore the need for this sector is set to grow over the next 10 years.

We work closely with small to medium businesses that are developing innovative and appropriate products and services for the future. Working with counsellors, life coaches, dentists, well-being centres, mental health support services, care homes, domiciliary care providers, nursing agencies and many others in the health and social care sector. There are also a growing number of adult training opportunities, to support long-term workforce recruitment and retention.

Gill Austin E-Factor Business Advisor

Gill Austin
Business Advisor within Health and Social Care


“I am a specialist Business Advisor for the Health & Social Care sector. I have over twenty-five years’ experience working across the health and social care sector in public, private, charity and voluntary services, all aimed at supporting positive changes and improving quality of life.

My role with E-Factor is to support clients across the diverse sector that is health and social care, to better understand their needs, help them navigate the challenges they face to continue to grow their business and to help them plan for a successful future.

I have a genuine interest and passion for the health and social care sector and the people within it, people driven by a passion to make a real difference to the lives of others, and feel privileged to have an opportunity to help in any way I can.”


Kevin Wheatley
Director of Ambispace

“Thank you to Jeanette and E-Factor for the recent support you provided to help with my personal and business development. I was seriously impressed with the efficiency of the process and speed of action; it is a refreshing change. The analysis of my business needs was quick and the matching to a professional mentor was perfect. With his support, I have been able to get a much deeper understanding of my business, and create a set of financial forecasting and modelling tools that are invaluable and will serve me for years to come. I now know I have a positive point of contact for ongoing business growth, and I would enthusiastically recommend you and E-Factor to fellow business owners, looking for a lighthouse to provide guidance through the fog of modern commerce.”

Helen Quirke
Director of Orchard Barn Lifestyle Ltd


“Just wanted to say that as directors of a small new business in the area we have welcomed the support from a business advisor. We feel fortunate to have had the opportunity to spend time with Jeanette to get both a fresh perspective on areas we have been struggling with. As well as benefit from the expertise and experience Jeanette has, and the advice she has given us. She has been encouraging, supportive and really helped us move the business in the right direction. She has also linked us up to local businesses and helped us facilitate some collaborations. We are very grateful for this support and it came just at the right time for us.”

Craig Poole
Director of On-line People

“I must say Jeanette has helped me enormously. On-Line People are a recruitment agency and they have had to massively diversify their offering due to the pandemic in the last year. Jeanette was able to make some introductions which have led to some very lucrative contracts in the health and social care sector, an area we weren’t in before. She also helped with funding and provided the market information needed to make the changes that have seen our business survive and thrive over the last 8 months.”