Understanding Instagram – Back to Basics

october, 2022

25oct10:3013:30Understanding Instagram - Back to Basics

Close up of a mobile phone screen showing social media apps

Event Details

This workshop will help business owners and managers understand the basics of Instagram and how it can be used to market their business.

If your business is registered in Greater Lincolnshire and you are running your own small business you may eligible for this free workshop.

As Instagram becomes one of the leading social networks across the globe, it is important to understand how it works and can be used as part of our marketing effort. By the end of the session you will have a much clearer understanding of what your Instagram strategy should look like for the next 6 – 12 months.

Delegates will need to bring laptops/iPad etc so that they can access social networks.

Target Audience

This is a beginner level course. Suitable for someone that is conscious of the growth of Instagram but needs support with the basics of getting an account up and running.

Course Content

• What is Instagram?

• Instagram popularity

• Basic Instagram terminology

• Basic account set up

• How to post

• Content ideas

• How to grow followers

• Content plan

• Link with other marketing activity

• Instagram adverts

• Analysing activity

• Action plan

You will need to bring a laptop or iPad/tablet as there will be time for active learning.

About the course deliverer;

Karen Kirby is an SME marketing expert with over 15 years in experience working with a range of industries.

With a passion for working with SME’s to demystify how all forms of marketing can be used to develop and grow a business, you can be confident that this workshop will add value to your business.

Areas of expertise including marketing planning, digital marketing, PR and social media. As a Chartered Marketer, Karen is one of 3,000 marketing experts across the globe. Fresh Marketing Solutions is an award winning marketing consultancy that has worked with hundreds of SME’s to help them embrace marketing achieve their true growth potential.

Your Event Eligibility:

This face-to-face workshop is fully funded under the GAIN programme and places are limited so register to attend today. Please note we are only able to offer one place per company to ensure we can support as many businesses as possible.

To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire.

Our workshops are entirely FREE to attend for eligible SMEs.

We will contact you prior to the event to check eligibility and confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]



(Tuesday) 10:30 - 13:30


Modal Training Centre

Middleplatt Road, Immingham, DN40 1FN


E-Factor Business