The best type of camera is the one you have with you. That is often the one built into your phone and if it is used in the right way, it can produce remarkable results.

This a practical workshop is for anyone who would like to develop their basic photography knowledge and technique, to improve the images they produce for business use on social media and marketing.

Course Content

• The Basics
• Tell a story
• Photography basics
• Technicalities
• Composition
• Controls
• Lighting
• Software – editing
• Break all the rules (sometimes)!

About the course deliverer

Gary Davies has spent over 30 years working in graphics, print and photography.

His love of photography began while studying art at school and college, back in the day of film and the darkroom.

Since 2008 Gary has been producing work professionally for both commercial and family clients.

Additional instructions

Please bring a camera phone and/or a camera.

Your Event Eligibility:

Our GAIN workshops are entirely FREE to attend for eligible SMEs in the Greater Lincolnshire area only.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1:1 meeting with you at your convenience. A member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]

• ‘Are you on TikTok yet? You simply must for your business to be successful!’
• ‘You do know that Instagram only pushes Reels now right?’
• ‘Photos are so last year, video content is the way to make your business be
  seen.’

Sound familiar?

Businesses are being inundated with all of the ‘why’s’ and
‘should’s’ about including video into their marketing strategy but not so much
on a straightforward ‘how’.

This workshop aims to not only explain the importance of video but also
explores how you can realistically use it to help your business and generate the
leads that you want to see coming from your online marketing and sales.

Based over two sessions, this workshop will not only show you how to create
videos using your phone but will provide the opportunity to receive feedback
and support whilst creating your very first video.

Course Content

In this workshop we will discuss different methods of how to use video in your marketing.

Watch course leader, Beki Doig, create a short-form video on my phone in real-time, from
planning to filming, editing, and publishing, to help make those daunting
apps a lot less scary.

Brainstorm practical content ideas with Beki and other businesses so you can
go away and film a video ready for the following week’s workshop (yes
homework!)

About the course deliverer – Beki Doig

Wild Violet Creative was born in the summer of 2020, but I have been creating
visual content for businesses, individuals, and musicians for the last 12 years.

From working with bigger corporations like creating photography for Dunelm,
product videos for Millets, and photographing bands like the Kaiser Chiefs, my
passion truly lies with working with SMEs who know they should be more
present online but just don’t know where to start.

On my journey to where I am today, I am also a qualified teacher of Media
Studies and ICT and helped the department to become in the top 1%
performing departments in the country due to how we helped each student
develop and explore their potential. After leaving teaching I worked in
marketing for Lincoln Students’ Union, where I was hands-on with creating
photography, video, and other digital content and was the driving force behind
making the visual marketing we created authentic and relatable to students.

I champion imagery and video that’s fresh and authentically tells a brand’s
story, and I’m here to give businesses I work with 100% support on how to use
those visuals to make marketing a business painless, to actually have fun with it
and see results.

Additional instructions

A smart phone / tablet will be required for the session.

You will also be required to book on both sessions to be eligible to attend.

Your Event Eligibility:

Our GAIN workshops are entirely FREE to attend for eligible SMEs in the Greater Lincolnshire area only.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1:1 meeting with you at your convenience. A member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]

The Be Your Own Boss, one day workshop covers all the essential elements you need to consider in making that important decision. If you are based within the Greater Lincolnshire area you may be eligible for this workshop.

Whether you are just starting to think seriously about starting up or perhaps have already taken the plunge and are still in the first couple of months of trading, this free one-day workshop will set you on the right course for success.

What to expect on the day

What does it take to be an entrepreneur? – We look at the qualities and attributes of a successful entrepreneur

What makes a successful Start-Up Business?- We reveal the key aspects shared by successful business start-ups and consider how you might apply them to your idea…

Who’s The Boss? – We examine the different types of legal business structures that can be chosen; includes sole trader, partnerships, limited company, social enterprise.

What’s the point of a Business Plan? – Explore what makes an effective business plan, and why you might need one to succeed

Can I Compete? – Get an insight into Market Research Methods, Identifying Competition and Pricing your product or service.

Who will Buy…..? – A business is nothing without customers, we look at who they are, where you can find them, and how to let them know what you have offer.

Managing your Money – Cash is the lifeblood of a business and we look at how to manage it effectively , covering Cashflow, profit and loss, as well as HMRC requirements and Grants and loans.

Social Media, beyond the likes – We explore how you can make Social media and all web presence work together to grow your business

The Outcome

Taking a day out to really explore your business idea, plan for all eventualities, and understand the market you are going to operate in will do more to help you achieve success than anything else you could do in a day. At the end of this session you will:

•Understand the qualities of successful entrepreneurs and start-ups

•Understand the basics of business planning and cash flow forecasting

•Understand how to promote your business to the right customers

•Understand the legalities of becoming self-employed or starting a business

•Understand different finance for business – bank loans/start up loans/grants etc

Your Event Eligibility:

This face-to-face workshop is fully funded, and places are limited so register to attend today. Please note we are only able to offer one place per company to ensure we can support as many businesses as possible.

To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire.

Our workshops are entirely FREE to attend for eligible SMEs.

We will contact you prior to the event to check eligibility and confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]

• ‘Are you on TikTok yet? You simply must for your business to be successful!’
• ‘You do know that Instagram only pushes Reels now right?’
• ‘Photos are so last year, video content is the way to make your business be seen.’

Sound familiar?

Businesses are being inundated with all of the ‘why’s’ and ‘should’s’ about including video into their marketing strategy but not so much on a straightforward ‘how’.

This workshop aims to not only explain the importance of video but also explores how you can realistically use it to help your business and generate the leads that you want to see coming from your online marketing and sales.

Based over two sessions, this workshop will not only show you how to create videos using your phone but will provide the opportunity to receive feedback and support whilst creating your very first video.

Course Content

Week 2 of the course.

The second workshop will be the opportunity for you to share the video you’ve made, receive feedback from myself and fellow businesses and get ready to publish it.

We will also discuss ways to create a sustainable plan that will make creating and repurposing videos for your business realistic and successful.

About the course deliverer – Beki Doig

Wild Violet Creative was born in the summer of 2020, but I have been creating visual content for businesses, individuals, and musicians for the last 12 years.

From working with bigger corporations like creating photography for Dunelm, product videos for Millets, and photographing bands like the Kaiser Chiefs, my passion truly lies with working with SMEs who know they should be more present online but just don’t know where to start.

On my journey to where I am today, I am also a qualified teacher of Media Studies and ICT and helped the department to become in the top 1% performing departments in the country due to how we helped each student develop and explore their potential. After leaving teaching I worked in marketing for Lincoln Students’ Union, where I was hands-on with creating photography, video, and other digital content and was the driving force behind making the visual marketing we created authentic and relatable to students.

I champion imagery and video that’s fresh and authentically tells a brand’s story, and I’m here to give businesses I work with 100% support on how to use those visuals to make marketing a business painless, to actually have fun with it and see results.

Additional instructions

A smart phone / tablet will be required for the session.

You will also be required to book on both sessions to be eligible to attend.

Your Event Eligibility:

Our GAIN workshops are entirely FREE to attend for eligible SMEs in the Greater Lincolnshire area only.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1:1 meeting with you at your convenience. A member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]

Discover how to build a successful brand with award-winning Marketing Consultant, Anderlea Butters.

Course Content

You will explore what a brand is and what makes it successful. The workshop will focus on brand positioning and how to develop a brand strategy and each delegate will be asked to plan and create their own brand strategy during the workshop.

Key takeaways from this workshop:

• What is a brand and what is the role of a brand?

• What is a brand strategy and why is it important?

• How to build a value-driven brand strategy

• How to develop a brand positioning statement

• Branding mistakes to avoid

About the course deliverer

Anderlea Butters is an award-winning Marketing Consultant with 13+ years of industry experience working across a range of different brands and industries (both agency and client side) She has worked at a senior level for franchised dealer groups and proactivelyrepresented franchises such as Alfa Romeo, Hyundai, Jeep, MG, Suzuki and Volkswagen.

Anderlea assists clients in achieving brand, business, and operational success by taking the time to understand what makes their business unique and provide them with a clear focus on how to meet business goals and streamline their processes; from developing tailored marketing plans, strategies, and campaigns through to full execution.

A Member of The Chartered Institute of Marketing, Anderlea competently works at astrategic level within organisations and has a proven track record of implementingsuccessful marketing strategies.

Your Event Eligibility:

Our GAIN workshops are entirely FREE to attend for eligible SMEs in the Greater Lincolnshire area only.

If you haven’t already completed an Expression of Interest Form (EOI) you will be contacted by your local business advisor to complete your registration to the GAIN programme either over the phone or in a 1:1 meeting with you at your convenience. A member of our team will then be able to confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]

The Be Your Own Boss, one day workshop covers all the essential elements you need to consider in making that important decision. If you are based within the Greater Lincolnshire area you may be eligible for this workshop.

Whether you are just starting to think seriously about starting up or perhaps have already taken the plunge and are still in the first couple of months of trading, this free one-day workshop will set you on the right course for success.

What to expect on the day

What does it take to be an entrepreneur? – We look at the qualities and attributes of a successful entrepreneur

What makes a successful Start-Up Business?- We reveal the key aspects shared by successful business start-ups and consider how you might apply them to your idea…

Who’s The Boss? – We examine the different types of legal business structures that can be chosen; includes sole trader, partnerships, limited company, social enterprise.

What’s the point of a Business Plan? – Explore what makes an effective business plan, and why you might need one to succeed

Can I Compete? – Get an insight into Market Research Methods, Identifying Competition and Pricing your product or service.

Who will Buy…..? – A business is nothing without customers, we look at who they are, where you can find them, and how to let them know what you have offer.

Managing your Money – Cash is the lifeblood of a business and we look at how to manage it effectively , covering Cashflow, profit and loss, as well as HMRC requirements and Grants and loans.

Social Media, beyond the likes – We explore how you can make Social media and all web presence work together to grow your business

The Outcome

Taking a day out to really explore your business idea, plan for all eventualities, and understand the market you are going to operate in will do more to help you achieve success than anything else you could do in a day. At the end of this session you will:

•Understand the qualities of successful entrepreneurs and start-ups

•Understand the basics of business planning and cash flow forecasting

•Understand how to promote your business to the right customers

•Understand the legalities of becoming self-employed or starting a business

•Understand different finance for business – bank loans/start up loans/grants etc

Your Event Eligibility:

This face-to-face workshop is fully funded, and places are limited so register to attend today. Please note we are only able to offer one place per company to ensure we can support as many businesses as possible.

To qualify for this funded support, your business must be a small to medium enterprise (SME) based in Greater Lincolnshire.

Our workshops are entirely FREE to attend for eligible SMEs.

We will contact you prior to the event to check eligibility and confirm your event booking.

Should you have any questions then please contact E-Factor on 01472 252780 or at [email protected]