E-Factor Business
The GAIN Project is run by both MODAL Training Centre and E-Factor BUSINESS. E-Factor BUSINESS share our ambition for helping businesses across Lincolnshire and we’re thrilled to be working with them; read on to learn more about some of our E-Factor BUSINESS colleagues.
Rachel Appleton E-Factor business advisor

Rachel Appleton

Food Sector Business Advisor


“I have over 20 years’ experience in the food industry, working for large international companies and local SME’s. I started my career as a Buyer at McDonalds HQ in London and then returned home to Grimsby to worked for a series of fish companies, holding a variety of positions such as Buyer, Planner, Head of Operations, Head of Supply Chain, NPD and Purchasing.  This gives me an innate understanding of the challenge’s businesses face on a daily basis.

My role at E-Factor as the specialist GAIN Food Business Advisor allows me to use my knowledge and experience to help support local businesses. I have worked closely with start-ups in the food and hospitality sector, covering the legal aspect of setting up a food business, all the way through to an established fish processing business looking to grow, pivot and diversify.

I enjoy the variety that each day brings and love watching local entrepreneurs achieve their goals.”

Contact Rachel on [email protected]

Gill Austin

Health & Social Care Advisor


“I am a specialist Business Advisor for the Health & Social Care sector. I have over twenty-five years’ experience working across the health and social care sector in public, private, charity and voluntary services, all aimed at supporting positive changes and improving quality of life.

My role with E-Factor is to support clients across the diverse sector that is health and social care, to better understand their needs, help them navigate the challenges they face to continue to grow their business and to help them plan for a successful future.

I have a genuine interest and passion for the health and social care sector and the people within it, people driven by a passion to make a real difference to the lives of others, and feel privileged to have an opportunity to help in any way I can.”

Contact Gill on [email protected]

Gill Austin E-Factor Business Advisor
Steve Rusling E-Factor Business Advisor

Steve Rusling

Visitor Economy Business Advisor


“My role at E-Factor is the specialist GAIN Visitor Economy Business Advisor. I have over 20 years’ experience within the sector across the UK and beyond, specialising in digital as well as traditional marketing and communications, sales, management and business development. Throughout my career I have also managed and produced many varied and exciting events working alongside world class entertainers, singers and comedians.

At E-Factor, I assist clients with their needs on a one-to-one basis, navigating business challenges and helping to find short, medium and long-term solutions through action planning and goal setting. The Visitor Economy has been one of the hardest hit sectors during the pandemic and I am here to help entrepreneurs and business owners address and overcome the challenges they are facing.

I have a genuine passion and enthusiasm for Northern Lincolnshire and relish any opportunity to work with ambitious local entrepreneurs and help them fulfil their vision and achieve their full potential.”

Contact Steve on [email protected]

For further information please visit the E-Factor Business website